Saturday, 28 April 2012

How did you attract/address your audience?

i believe that our genre of film we are producing will attract a range of audiences even though it is aimed at ages 12+ i think our film could be open to all ages as it could interest a lot of people know matter their age, the way we have shown the characters as well people can relate to them in the way that they mite be able to relate to them or have an understanding of how you would normally see them, the characters are not exaggerated as well they are your ordinary teenagers who all have their own personalities which makes each of them unique, the audience will be able to connect with each character as they are able to learn more about them, the way that the footage is to be shown bright and colorful as the characters walk around you are able to also get a feeling that it will be a bright film that wouldn't contain any depressing parts as each scene contains bright weather, you are just able to establish this is a younger film that girls can watch and be influenced by how the girls are or could act which they could go on to become like in a sense with their personality. our film could also relate to a girls issue that they could be having at school and could relate to the film becoming more interested into how the films presses it and puting that knowledge t into a real life experience. 

Who would be the audience for your media product?

Our target audiences are aged between 12+, and gender female. They are our target audience because its a chick-flick, and has been created for girls as a comedic, realism of types of people, especially female. Boys could also be interested in watching our film but we wanted to base it towards the girls as it was mostly aimed towards the girls in the way that they can possible relate towards the friends group or just the particular social groups that you would see around school or even interested into how the girl are friends with there all unique stories and personalities that have towards each other as well as other people. 

Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?

whiles creating my preliminary task i wasent fulley able to learn how to eddit to the extent of making it look a profecinal film, i was not able to structure my perlimenary the same as i did for my final, for m final i was able to create a script as well as a story bored which we where able to look at as we film of piece for media, for my perlimanrly it wasnet as struktured as my final as well as wasent to shown to be a professional standard of work. From the time i have had to create my perlimanry to creating my final piece i was able to learn a range of teqneques with the camara as well as editting skils that i was able to use whiles creating our 2 minute media film opening, being that i have learnt the new skills i was able to put them to use whiles filming i learnt that having a tripod was able to keep the camara steady so that i was able to film in a more clearer motion, i was also able to realize the effect that having props or items in our film that where irrelevant to the final piece it could have an effect on how you see the footage so i was able to remove any object that where irrelevant befor hand. 

What have you learnt about technologies from the process ofconstructing this product?

whilst creating our media pice i was able to learn the editing side of the process where i was able to learn how to use Adobe premier pro to both edit our 2 minute beginning of our film as well as placing the effect on the film that where essential to showing how genoa is established. while filming i was also able to gain more of an insight into how to frame a shot so that any inappropriate element share to to be shown within our filming area for example a prop that may be irrelevant to our film or didn't suit the tone of mood the begging of the film was aiming to be. while working on our film i was able to learn about the blog, how i had to upload and post pictures, this was all relevant to our film making as i was able to learn how to upload it all to a internet source. our sound track that was chosen had a beat to it that was what we where looking for in or film opening so we used it, we where able to learn to making it parallel to our footage that was shown so that it fitted to the right tone of at the right time. 

Evaluation - What kind of media institution might distribute your media product and why?

My group have decided to choose Universal  Pictures as our distributor. We have chosen this because Universal Pictures are an American film company who are popular for distributing large budget films. They are also known for they’re influence on British cinema and partnership between Universal Vivendi and Working Title, to form a synergy. Overall They have produced box office hits like: 'Bridget Jones’ Dairy‘ and 'Bridesmaids' . We have aimed to achieved this level of quality in the film opening we have created by using the best quality equipment that were available to us with little to no budget. and with both independent companies joining together, viral advertisement is important, due to little to no budget. 

Evaluation - in what ways does your media product use, develop or challenge forms and conventions of real media products?



We wanted to show our film opening similar to the film St Tinian's. Because, that chick-flick, comedy, has the same target audience’s as what we were going to apply ourselves for.  similar because of the stereotypes, just like St Tinian's, and its different, because its just the four of us. and its not into separate social groups, but just stereotypes. The shot types we have chosen to do, are often designed in order for the audience to follow the film through the eyes of the main characters. Typical chick flick shot types includes two shots to show personal relationships between characters, Close up to get the detail and the emotion on there faces, And tilts, common when you have an attractive character on there, so the audience can be the eyes of the camera. And it also has a wide shot of the whole group, in this case, the four of us. this allows the viewer to see all of the characters, for there convection's and mise en scene. We aimed to uses as many of these shot types as possible in order to make the genre of our film opening clear.

With most Chick-flick, the age range is 12A, just for the fact that it is opened to a more widened audiences, films like, St Trinians, Wild Child and John tucker must die.



Evaluation - How does your media product represent particular social groups?


We, as a group, chose to do different types of stereotypes, which is clear from the beginning, where we have used our mise en scene, and has took four different types of teenagers, and became it. Our make-up and costume suits with our stereotype, and our different social groups. we have the Goth, which is dressed in black, with heavy make-up. The nerd, which is dressed in tucked in clothes, glasses and books. The Chav, which is dressed in loose clothes, hair up to the side and is shown to be a rebel, by taking some guys hat, and runs away with it. And the Posh Totty, dressed nicely, short everything, with the flirty quality.
I think that having the right costume, make-up and props are a necessary towards describing what social groups they are in. By this, we can then locate what type of social group, or stereotype they are under. 
Through-out the film, it is shown how the mise en scene, points out what type of group they both fit in, but it is both realized at the end that they are friends. 



Evaluation - How does your media product represent gender?




Our product represents gender by using different stereotypes, which both represents different emotions and qualities for each girl in our group. And with our main four characters, all being girls, and the editing techniques done with pink text, and pink colours, shows that its a feminism colour and a connotation of girly.

Also, we have represented gender by producing a chick-flick, with the costumes meeting the stereotype standard, with; Goth, Nerd, Chav and Posh totty. 

 with the Opening credits, shows the connotation of the girl element, with the text and how it has been edited onto the sketchbook/diary.  This techniques goes through the whole 2 minutes, by introducing the characters, both with the same kind of colour, relating to the gender of the four main characters. 

certification

The certificate for the film will be 12A because of our genre and target audience age we don't need the certificate to be any higher. Most chick flicks like 'Wild Child' and 'John Tucker Must Die' are both 12A's. Films that are genre's like action and horror have older target audiences so we would like all of the people we aim our film at to be able to watch it. By the certificate being so low it also means that more people in general will be able to enjoy the film.


-Written by Jade delaney
-Decided and thought about by the Whole Group

Our preliminary footage


Our final Piece!


Sunday, 15 April 2012

Opening Scene: the book opening













For the first seconds of our opening, we are going to have an over the shoulder shot of a girl, preferably jade, so it suits the voice overs when we start to film, going  through a A3 black and pink sketch book with images of the main characters and the opening credits. Much like the opening for St Trinians but it will not be animation. In these pictures, we have asked a model to sit holding an A3 sketch book which is the same size, shape and colour as the one we shall be using. This experiments the different angles we can shoot in, and which one has the greatest effect, and suits the film.
So we filmed the model flicking the pages, and next i will show you how we did. 

Sound and Music - Suchy la


For our film opening, my group and I need a up-beat and light song- ideally a British artist with female vocals. Our group are also considering having a narrator speaking over the music about 30 seconds in to the opening. After our opening credits (scrap book scene).
This is suchy LA, a British artist, known for her song, Addicted. This song will be played in the 2 minute clips.

She was Born & raised in Bristol, UK, Suchy La has grown up in a city known for its diverse culture and vibrant music scene, home to groups such as Massive Attack, Roni Size,as well as a huge underground dance scene.
her Myspace account is:
http://www.myspace.com/suchyla

Tuesday, 27 March 2012

Things we need to make sure happens. Includes: characters, location, lighting, script ect.


-Lighting
With filming our two minute video we need to think about how the lighting will effect our video for example if we where using natural light from outside, we cannot do it if its dark one day, and light the next, so making sure we have filmed around the right time of day. the same goes for inside if we are where to be using a light source inside, the lighting will be changed if we where to move around. however, we are not filming inside, so we do not have the following problems or different types of lighting to look out for:


Background lighting
Cameo lighting
Fill light
Flood lighting
High-key lighting
Key Lighting
Lens flare
Low-key lighting
Mood lighting
Rembrandt lighting
Stage lighting
Soft lighting


-Settings
We have decided to do this in John Cabot Academy, a sixth form/secondary school surrounded by good scenery and building which will make it easier to understand that these girls are from that school. 
around the area we are using the following locations on the premises:


Car Park
Outside of the school
School steps
Road
Around the boarder of school
Entrance way


-Characters:
We now have decided characters, names, props, costume, and script to play over the voice over. We have based all of these around the stereotypes each character has; Goth, Posh Totty, Nerd, Chav.
Following names, Characters, Costumes and Script over lines:


Goth: Bree (Played by Natasha Jade Stowell(me)) 
Dressed in all black, including black... shirt, heels, leggings, top, hair and make-up. I have a flesh hole, and smokes. to go with her edgy look. 
acts with attitude and looks with dirty looks. 
Voice over script for Bree (for editing)
GOTH: *Bree* a Kick ass teenager covered in black, who is as fiery as the smokes she breathes, The safe to say she’s not on the safe side.


Posh Totty: Britney (Played by Jade Delaney)
Dressed in short outfits; short skirt, heels, vest top, and a denim shirt. she has her extras, which are a few boys that walks past her, and this really says alot about her character, especially when these extras suit so well in the scene.  
Voice over script for Britney (for editing)
Posh Totty: * Britney* the prettiest girl in school, she has everything she ever wanted and she can be easily distracted when… oh… well you get the drift.
(that ...pause was to suit the video already been filmed)


Nerd: Iris (Played by Parys Gardener)
dressed in a smart woolly vest, with a short skirt, and long socks and carries around alot of books as her prop. she barley wears any make-up, this suits the character in the way that they are smart enough to know they don't need make-up on there face.
Voice over script for Iris (for editing)
NERD: *Iris* the awkward one, the quiet one… yet the brainiest of them all, her IQ is as larger as her school work, which says alot when she has joined every after school club, including chess and maths club. so yes, shes unsociable yet surprisingly intelligent


Chav: Mercedes (Played by Connor Murray)
Dressed in Adidas track top, shorts, knee high football socks, with Gold hoop earrings, red lipstick and black trainers. 

acts with attitude, and confidence. 
Voice over script for Mercedes (for editing)
CHAV: *Mercedes* Her English is as bad as her attendance, she speaks like shes from a different planet, but all of us four together, aren’t so different after all. 




Basic outline of new plot. 
It begins with, Bree, smoking a cigarette in a mid-shot opening, stubbing out fag, as a tilt down, to a close up of Bree stubbing it out. it then cuts to Britney chatting up some boy, in a group shot, as another boy walks past, and Britney checks him out too, giving alot of detail on the characters so far. It then cuts to iris, falling over and dropping her books all over the floor, showing emotion, yet intelligence by touching her glasses. It the cuts to Mercedes stealing some guys hat and throwing it back in his face, which is when both Mercedes and Britney both meet up, and walk together, as do Iris and Bree, they soon collide, and when the get to the top of the stairs, we all laugh, showing that we are friends. 






Location Shoot






LOCATION: John Cabot Academy 
- A sixth form/secondary school, which is perfect for our shoot place, as there's students and extras we can use in our film. 
-Scenery works well, and suits our theme of chick flick, and the stairs suits well and reminds me off the the St Trinians school walk, which is the kind of theme we were going for. 



Definition of Our Chav


Sunday, 4 March 2012

Transformation Nerd


Transformation Posh Totty


Transformation Goth


Proper finalized Story Boards, Same Principle as before





Quick Planning


When we were on a quick brainstorm, we thought we jot down our ideas on how we will accomplish and see how are 2 minute film will go. 
we thought we first start off with an over a shoulder shot of someone opening a book, full of photos and opening credits...
it then gets to a picture of the school outside, it then zooms in then the next scene cuts to outside of John Cabot Academy. 

It then cuts to me stomping on a fag, and a tilt shot of my outrageous outfit of a goth. I then cut to me walking away, and the next shot cuts to jade (posh Totty) pulling in to a car, and with her boyfriend driving, and swooning at her, me and jade join up, and walk past Parys (Nerd) on the floor, picking up her book, and quickly catching up to us.
The scene carries on and cuts to Connor (Chav) stealing some kids hat, and they both meet up and join at the top of the stairs.

Character Posh Totty Costume and Prop design


Character Chav Costume and Prop Design


Character Nerd Costume and Prop Design



Character Goth Costume and Props Design


Target Audience Survey Female: Shakira Rawlins


For my target audience survey, I asked a 16 year old girl, Shakira Rawlins, asking her for her opinion on chick flicks, and what it takes to make a chick flick successful in her point of view. She replied: ''all  the successful chick flicks all have humor, and have to have one lovable character which you can relate to, i love chick flicks, and what makes them great is the story line, i would defiantly watch a new chick flick if the first 2 minutes was interesting enough to carry on watching, i have high standards.'' 
With this information, we have made sure that when we get to making the first 2 minutes of the film, that we have a good beginning and made sure that we got to have lovable characters, by having this, we need to create a new mind map on what we need to have in our story line to make it interesting for the viewers and create a window of story, so it can lead to suspense, so the audience will want more. 
And because she is the target range and gender for our audience, we know that her opinions counts, to help us achieve a good opening, and to make the film successful. 

Target Audience Survey Male : Liam Conlon



For my target audience i asked Liam Conlon.
To give his opinion on chick flicks, and what Genre he likes. we have decided to use Liam Conlon as one of our target audience because he is near the age range of our target audience for our film, and some male population may be interested in chick flicks, or comedy's which we are trying to achieve in our film. 
He Likes chick flicks such as mean Girls and the film Notebook. However he is more interested in comedies and thrillers such as Mission Impossible and The Hangover. we asked if he would be willing to watch a chick flick if he saw it in the cinema, and he answered ''I would watch it if it has a good plot, so its not just for women and teenage girls, but can be suitable and fun to watch for a mans point of view''. With this information, we decided that in the first two minutes, even though its more pointed to the female genders we could put a comedic aspect towards it, gaining more of the public, both male and female genders.

Project Management

 With this chart, i can now follow to an exact time plan and figure out what my next step is, and how i am going to achieve this in my time management. 

Our Stereotypical Characters for Our film




GOTH: An Black haired, black clothed, stereo typically known for being depressing, sad, and listens to heavy metal music. The costume will probably be everything black, heavy make-up, however we are putting a twist to it, so instead of having all black, and all depressing, we will dress her up as the head of the GOTHS, meaning that she will stand out more than the others, so we will make her attractive, yet Gothic. However we will no take the stereotype straight out, we will still carry on the fact that she is represented as a goth. I will play the costume well, as i have black hair, and have been called an 'emo' on various of occasions, showing that i have the look right.

NERD: An Outcast, wears glasses, and is very smart, stereo typically known as the one who gets bullied alot, has a high IQ and dresses in tucked up clothing. We are going to have her costume being tucked up school shirt, skirt, knee high socks or ankle biter trousers, and glasses. ParysGardener(http://asfoundationportfolioparysgardener1.blogspot.com) will be perfect for the role, as that she already wears glasses, and that she is a shy person, which allows her to play the role as accurate as possible.


CHAV: An mouthy, loud, confident, Tracksuit wearing person, who isn't really known for there smarts, or for there fashion trends. We will dress Connor Murray (http://asfoundationportfolioconnorlmurray.blogspot.com) up in tracksuits, with loads of jewellery on, or the slang term 'Bling' with her hair up, maybe braided so she looks the part. she will also fit the part well because she is a confident young lady, making the CHAV stereotype accurate, and easy to play her part well.



POSH TOTTY: Definition of Posh totty: ''Male or female totty whose poshness is an essential part of the appeal e.g. well educated; mellifluous voice; charming classy manners; sophisticated conversation; expensive clothes; trendy address, etc.'' In other words, a woman, dressed sophisticated, Is smart, however in this case, she is also going to be slutty aswell, using her good looks, smartness, and poshness to her advantage. The character from st Trinian's , posh totty, has same similar looks as jade delaney , which can relate back to our character in our film. (http://asfoundationportfoliojadedelaney.blogspot.com/)


Different Types of Chick Flick: St Trinians

St Trinian's is the sixth in a long-running series of films based on the works of cartoonist Ronald Searle. The first five films form a series, starting with The Belles of St Trinians in 1954, with sequels in 1957, 1960, 1966 and 1980.
This famous Chick Flick is based on teenage school children, who causes chaos and mischief   to there teachers, students and anyone who gets in there way. This film brings out all different stereotypes, and this school was about bringing them in all together, you got your Goths, Chavs, Emos, Posh Totty's, Nerds, and First Years.

Until this New Girl, played by Talulah Riley, who is related to the head mistress, and gradually gets changed into each stereo types. 
This film is most loved by the target audience of teenage or young women aged between, 12-18, however with the film being started since 1957, the range of target audiences have been growing, and with the story line, and star cast list of the film, has been a successful movie. 
And that's why, our group have chosen to do our film based and influenced on the this particular film, especially because my group are all teenagers, we all go to school, and we all have a different stereotype, This would be easier as in for casting, and plots, and with the right planning, we can accomplish an successful chick flick, especially when this one did so good, with the Box office and the publicity.

Budget£7 million (US$11.4 million)
Box office$29,066,483

Different types of chick flick: P.S I LOVE YOU

P.S I Love You, can be seen as both Chick flick, and Romantic comedies, so when i researched into this film, and watched the trailer,  you can see some aspects in which a chick flick is involved in.
Chick flick is a slang term for a film mainly dealing with love and romance designed to appeal to a female target audience. which is normally based around women, relationships, and emotions.
P.S I Love You, is about a woman, played by Hilary Swank, who is in deeply in love with her soul mate, and her husband who is played by Gerard Butler, who then tragically dies due to a brain tumor. He then leaves her little challenges, and tasks to do, to help her move on, and find her way without him, and always leaving the notes by saying... p.s I love you. This film is a emotional, heart-felt chick flick, which has been watched by women and teenagers. the Target audience is based for women, and with the budget and box office, this chick flick was a successful movie. You can tell it was successful with well known stars like; Lisa Kudrow, Hilary Swank, Gerard Butler, Jefferey Dean Morgan and chick-flick and romantic film Titanic's star Kathy Bates, made an all star cast to create such an successful film, and there are all shown in the trailer, along with intense music, romance, Irish music, and alot of story lines and plots involved. 
Budget$30 million
Box office$156,835,339
This may not be St Trinians, or Mean girls, but it shows a different type of Chick Flick, and the way it can be a positive effect on the box office and the viewing public.

Different Types of Chick Flick: Wild Child

After watching the movie trailer for, Wild Child, we decided as a group, that we want to accomplish a 2 minute beginning of a chick flick.
With this chick flick, it is more based for teenage girls, and that the story line isn't so emotional or heartfelt, but more comedic and easy humor.
Wild Child is a film based on this stereotypical teenage american girl, getting up to no good, which then her father forces her to go to a boarding school in england. With the target audience for teenage girls aged between 13-18. However we would do it more like the chick flick film, St Trinians. We have decided to go with this because it will suit our group and resources. We feel that by doing a chick flick we can be successful at it because our group consists of 4 girls and we will be mainly based when filming at a secondary school. We have looked at St.Trinians as our inspiration on a film about 4 girls with completely different looks and personality that are rebellious and just fun characters to play, which will suit the target audiences. We would need to show this in the first 2 minutes of the film by using sound, editing, mise en scene.

However they didn't really do well in the box office, so it is to be considered, is humour and school-themed films really successful? only Making $21 million, when there budget was only $20 million.
Budget$20 million
Box office$21,972,336

Working on our 2minute clip as a team!

Today on the 20th of January 2012,
My group, which includes Jade, Parys, Connor And myself, discussed what our 2 minute clip will include, what genre we are choosing to make, and most important what our characters are going to be like! 

This is us working, and writing a mind map, and discussing as team, what film we are going to make.
We researched on various Genres such as horror, comedy, chick flick, sci-fi ect, untilWe Then decided that our chosen genre of the film is chick flick. But we still needed to do more research on what we would have in the first 2 minutes, which gave us the idea on researching different chick-flicks such as:

  • Mean girls
  • Wild Child
  • St Trinians 
  • She's the Man
  • The Notebook
  • Dear John
But we decided we wanted a more comical chick flick, rather than a romance, and because there are four of us, all young and go to school, we were influenced by the film St Trinians, Wild Child and Mean girls to create our own, comical, chick flick.